Over two years, Dean worked with these four workers from Amazon (the multinational tech company, that is) who undertake laborious data entry for the ‘crowdsourcing’ website Amazon Mechanical Turk. As Dean explains, ‘The film connects these Amazon workers to Ford Motors’ Fordlândia project in the Brazilian Amazon from 1928, creating fictional slippages between the past and present.’ Established by American industrialist Henry Ford with the intention of cultivating rubber, the prefabricated town was eventually abandoned in 1934, having devastated the local ecology.
Part workers’ inquiry, part archival research project, Amazon invites the viewer to question the roots of contemporary work and examine its dependency on discipline, exploitation, unfreedom, and colonial history.