About Plinth

Plinth is inspired by contemporary culture, art and design.

Established in 2016, Plinth publishes artists' objects and merchandise with institutions of note and in the belief that beautiful, interesting and affordable things should be for everyone. Our philosophy has always been to focus on the ‘democratisation of art’ and — following almost three years of organising exhibitions, pop-ups, talks and performances – we are proud to say that 90% of these events have remained completely free to attend. 

We commission unique products, limited editions and multiples from the world’s leading contemporary artists, designers and photographers – from Turner prize winners to Magnum Photographers. Our focus is always on beautiful and affordable design, an equation which resonated when our Wellcome Collection range was nominated as a finalist for ACE’s 2018 Product Awards, or our Magnum Photos range was selected for an art and design pop-up at Le Bon Marche in Paris in 2017. We've worked with the Mayor of London’s Culture Team for the past two years on major public art projects – joining forces with David Shrigley in 2016 and Michael Rakowitz in 2018, we published a new limited edition and ranges of artist-designed products to accompany their Fourth Plinth commissions.

To celebrate 100 years of women’s suffrage, we were incredibly proud to join forces with Gillian Wearing and designer Bella Freud in creating a new capsule range; a portion of the profits from its sale are donated to the Fawcett Society.  Artist collaborations are at the heart of what we do, and our limited editions include pieces created by Michael Craig-Martin, Cornelia Parker, Ding Yi, Julian Opie and Beatriz Milhazes. Meanwhile, Plinth’s radical approach to site-specific art and design has seen us curate four pop-up exhibition and retail spaces in London and Paris to date – all to widespread critical acclaim.

Most recently, we’re moving into the exciting world of print-on-demand.  Collaborating with leading international museums and institutions such as Magnum Photos to explore how to open up their image libraries using print-on-demand technology, our aim is to enable customers to apply iconic artwork and imagery to a huge range of products. Notebooks to iPhone covers, t-shirts to tote bags can all be customised in a way which is affordable, delivered quickly and with the provenance of reputable and world-renowned organisations.  

We’ve already transferred production of our best-selling David Shrigley merchandise to print-on-demand; by building on our expert knowledge and industry contacts, we believe this to be an area of huge growth and potential. We’re looking forward to expanding the model to encompass collaborations with new and existing creative partners, and to offering the broadest possible range of products using this new technology. 


Press (online)

Feature Shoot
Man Repeller 
Creative Review
Fashion Beauty Insight 
Evening Standard
Financial Times
It’s Nice That
Luxuria Lifestyle
Culture Trip 
The Guardian
The Observer
We Heart 

Selected Press (print)


The Founders

Chloe Grimshaw

Chloe worked as an art consultant and editor for the launch of a new art website in 2012. For this two year project, she curated talks with Grayson Perry and Martin Parr, interviewed the curator of Frieze Sculpture Park and wrote a series of interviews with leading Magnum photographers. More recently she worked on the launch of a new limited edition by British artist Yinka Shonibare. 

An established design, art and interiors journalist, she has written four books on design, interiors and lifestyle: New Country Style, Ibiza Style, the best-selling New London Style and, published in March 2017, the critically acclaimed 'Creative Living Country' with Thames & Hudson.

Chloe focuses on art direction and editorial content at Plinth, which ranges from commissioning photography of new art work, to interviewing established and emerging artists and reviewing current exhibitions. She is a member of Ikon’s London committee.

Paul Franklyn

Plinth co-founder and MD Paul Franklyn started his career in the music industry where he has over twenty years experience. As joint managing director and co-founder of Relentless Records (1999-2009), Paul handled the marketing for artists such as So!Solid, Joss Stone, and KT Tunstall, selling over 10 million records.  

In 2012 Paul’s fascination with contemporary art led him to work with Chloe on the launch of a new art website in 2012.  During this time he commissioned limited editions from artists Grayson Perry and Howard Hodgkin. Paul also consults on various cultural projects  and curated SohoCreate Festival, a festival of creativity that brought together in conversation an eclectic mix of celebrated artists, designers, playwrights and filmmakers.

Paul is a member of IKON London Committee as well as being an expert partner for Creative United.