It wasn’t ever thus – in fact, class was once so sartorially stratified that its distinctions were legal as well as social. Operating in various permutations between the 13th and 17th centuries, so-called sumptuary laws restricted extravagance and luxury, particularly in clothing and household goods, to maintain social order and prevent the lower classes from imitating the elite. Specific colours and materials could only be worn by people of a certain rank – otherwise, so the thinking went, how could you tell a lord from a serf? What if (god forbid) looking rich were all it took to be treated that way?
Inevitably, that rigidity came from the sneaking fear that there was no meaningful difference between classes after all – indistinguishable, unless you enforce some arbitrary means of justifying your position at the top of the hierarchy. And while there’s a similar question in the air today, this time it’s being posed from the bottom up; its intonation more tantalising than terrified: what if looking rich is all it takes to be treated that way, after all? Rather than the feudal system, this time that radical sentiment has given us Boom Boom – an aesthetic that’s as flashy as it is sleazy, dripping with cash (or at least, trying to look that way).